274 Broadcasters’ adaptation of Technological Innovation in the Broadcast Industry in Delta State, Nigeria

  • Esther Beneke Department of Mass Communication Delta State University, Abraka, Nigeria
  • Majority Oji, PhD Department of Mass Communication Delta State University, Abraka, Nigeria

Abstract

The study was carried out to determine broadcasters’ adaptation of technological innovation in the broadcast industry in Delta State. As a technology-buying nation, the intricacies involved, as well as the requisite training to master such technologies, necessitated research of this kind. The diffusion of innovation theory was used in this research. The researchers employed a descriptive survey approach and drew on a population of 413 broadcasters from Delta Broadcast Service, Asaba, Delta Rainbow Television, Warri, Quest FM, Ogor and Crown FM, Effurun, due to a lack of data on the population of broadcasters in the broadcast industry. The study’s sample size was 210. The data were then evaluated with the mean statistical tool. The findings showed the availability of modern broadcasting technology in the stations, but the lack of expertise in the new technology by broadcasters. Thus, it was recommended that the government should make plans for the provision of digital broadcast equipment and give incentives for personnel training and retraining in the broadcast industry.

Author Biographies

Esther Beneke, Department of Mass Communication Delta State University, Abraka, Nigeria



Majority Oji, PhD, Department of Mass Communication Delta State University, Abraka, Nigeria



Published
2022-09-05
How to Cite
BENEKE, Esther; OJI, PHD, Majority. 274 Broadcasters’ adaptation of Technological Innovation in the Broadcast Industry in Delta State, Nigeria. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 7, n. 3, p. 274-282, sep. 2022. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/873>. Date accessed: 30 sep. 2022.