Perception and Responsiveness to Social Media COVID-19 Vaccination Messages by Residents of Benin, Edo State, Nigeria

  • Kehinde Adetoro Ogunleye Department of Social Sciences, School of General Studies National Institute of Construction Technology, Uromi, Edo State, Nigeria
  • Uche Okoye, PhD Department of Social Sciences, School of General Studies National Institute of Construction Technology, Uromi, Edo State, Nigeria
  • Okwukwe Nwaka-Nwandu Department of Social Sciences, School of General Studies National Institute of Construction Technology, Uromi, Edo State, Nigeria

Abstract

This research was carried out to examine Benin residents’ perception and attitudinal
response to COVID-19 vaccination messages. The rational choice theory was utilised. The
study sought to find out the perception and attitudes, level of awareness of COVID-19
vaccination message and the response of the audience to COVID-19 vaccination messages
on social media. Copies of the questionnaire were distributed to adult residents in Benin
City, Edo State. Quantitative method was utilised and multi-stage sampling technique was
used to select 400 study participants. Data obtained were analysed descriptively via mean
score analysis. The findings of this study revealed that respondents are aware of COVID-
19 vaccination messages on social media. Also, the findings showed that the peoples’
response towards COVID-19 vaccination messages on social media was unfavourable. The
researchers, therefore, recommended that the government should utilise more of
conventional media of radio, television and newspaper to pass their information about
COVID-19 vaccination as this will increase the believability of the COVID-19 vaccination
message.

Author Biographies

Kehinde Adetoro Ogunleye, Department of Social Sciences, School of General Studies National Institute of Construction Technology, Uromi, Edo State, Nigeria




Uche Okoye, PhD, Department of Social Sciences, School of General Studies National Institute of Construction Technology, Uromi, Edo State, Nigeria




Okwukwe Nwaka-Nwandu, Department of Social Sciences, School of General Studies National Institute of Construction Technology, Uromi, Edo State, Nigeria




Published
2022-09-05
How to Cite
OGUNLEYE, Kehinde Adetoro; OKOYE, PHD, Uche; NWAKA-NWANDU, Okwukwe. Perception and Responsiveness to Social Media COVID-19 Vaccination Messages by Residents of Benin, Edo State, Nigeria. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 7, n. 3, p. 191-203, sep. 2022. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/864>. Date accessed: 30 sep. 2022.