Corporate Social Responsibility as a Strategy for Crisis Management by Organisations

  • Mariam Omewun Asemah-Ibrahim, PhD Legal Aid Council, Abuja, Nigeria
  • Emeke Precious Nwaoboli Department of Mass Communication University of Benin
  • Ezekiel S. Asemah, PhD Department of Mass Communication Glorious Vision University

Abstract

This study is an evaluation of corporate social responsibility as a strategy for crisis management by organisations. The researchers sought to determine how strategic corporate social responsibility can be used in preventing and mitigating crises in organisations. The theory adopted for the study was the uncertainty reduction theory. The research method was qualitative considering that the research was a position paper. The researchers noted from the study that corporate social responsibility is very feasible in crises management if well utilised. It showed that there are various strategies of corporate social responsibility that organisations can utilise in preventing and managing crisis. However, many organisations still do not utilise corporate social responsibility in their crisis prevention and mitigation strategies. This thus makes crisis mitigation difficult for most organisations in Nigeria and diaspora. As a result, the researchers recommended that organisations must frequently train and retrain their members of staff in the CSR department on contemporary strategies and the essence of using CSR in crisis management.

Author Biographies

Mariam Omewun Asemah-Ibrahim, PhD, Legal Aid Council, Abuja, Nigeria



Emeke Precious Nwaoboli, Department of Mass Communication University of Benin




Ezekiel S. Asemah, PhD, Department of Mass Communication Glorious Vision University



Published
2022-09-05
How to Cite
ASEMAH-IBRAHIM, PHD, Mariam Omewun; NWAOBOLI, Emeke Precious; ASEMAH, PHD, Ezekiel S.. Corporate Social Responsibility as a Strategy for Crisis Management by Organisations. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 7, n. 3, p. 145-156, sep. 2022. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/857>. Date accessed: 30 sep. 2022.