Corporate Social Responsibility as a Strategy for Crisis Management by Organisations
This study is an evaluation of corporate social responsibility as a strategy for crisis management by organisations. The researchers sought to determine how strategic corporate social responsibility can be used in preventing and mitigating crises in organisations. The theory adopted for the study was the uncertainty reduction theory. The research method was qualitative considering that the research was a position paper. The researchers noted from the study that corporate social responsibility is very feasible in crises management if well utilised. It showed that there are various strategies of corporate social responsibility that organisations can utilise in preventing and managing crisis. However, many organisations still do not utilise corporate social responsibility in their crisis prevention and mitigation strategies. This thus makes crisis mitigation difficult for most organisations in Nigeria and diaspora. As a result, the researchers recommended that organisations must frequently train and retrain their members of staff in the CSR department on contemporary strategies and the essence of using CSR in crisis management.