Influence of Information Source on Political Participation in the 2015 Nigerian Presidential Election

  • Moyosore Omowonuola Alade, PhD Department of Mass Communication Redeemer’s University, Ede, Osun State, Nigeria

Abstract

The researcher examined the relationship between information sources and political
participation of undergraduates of Redeemer’s University in the 2015 Nigerian presidential
election. The researcher employed the survey research design using self-administered
questionnaire as the research instrument. The findings of the study revealed that, although,
undergraduates of Redeemer’s University sourced information about the 2015 presidential
election through both traditional and social media platforms, the majority sourced political
information through traditional media platforms. Also, the findings showed that both
traditional and social media influenced political participation, but traditional media had a
more significant influence on political participation than social media. The researcher
concluded that traditional media as information sources significantly influenced political
participation during the 2015 Nigerian presidential election.

Author Biography

Moyosore Omowonuola Alade, PhD, Department of Mass Communication Redeemer’s University, Ede, Osun State, Nigeria




Published
2022-09-04
How to Cite
ALADE, PHD, Moyosore Omowonuola. Influence of Information Source on Political Participation in the 2015 Nigerian Presidential Election. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 7, n. 3, p. 28-38, sep. 2022. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/820>. Date accessed: 30 sep. 2022.