Utilisation of Social Media for the Dissemination of Safe Menstrual Hygiene Messages to Female Students of Joseph Ayo Babalola University (JABU), Ikeji- Arakeji, Osun State, Nigeria

  • Atinuke O. Akintayo, PhD Department of Mass Communication Joseph Ayo Babalola University Ikeji-Arakeji, Osun State, Nigeria
  • Peter Taiwo Ajayi Department of Mass Communication Joseph Ayo Babalola University Ikeji-Arakeji, Osun State, Nigeria

Abstract

The researchers examined the use of social media on the dissemination of safe menstrual
hygiene messages to JABU female students. The population of the study which is one
thousand eight hundred and seventy-two (1872) comprised the entire female students in
Joseph Ayo Babalola University (JABU), while the sample size of 312 was determined
using the Taro Yamani formula. The study is hinged on social judgement theory. Survey
methodology was adopted to sample the views of the female students of the institution. The
findings showed that social media messages have a high level of influence on female’s
menstrual hygiene and drives behavioural change. The findings further showed that social
media provide quality information on safe menstrual hygiene practices for JABU female
students. It was also gathered that social media were used for different reasons causing
majority of the audience to use social media for health-related information. The
researchers, therefore, recommended that the students should make use of healthy
technology where they can chat with health professionals on menstrual hygiene so as to be
abreast of possible illness that might occur from poor menstrual hygiene

Published
2022-07-06
How to Cite
AKINTAYO, PHD, Atinuke O.; AJAYI, Peter Taiwo. Utilisation of Social Media for the Dissemination of Safe Menstrual Hygiene Messages to Female Students of Joseph Ayo Babalola University (JABU), Ikeji- Arakeji, Osun State, Nigeria. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 7, n. 2, p. 96-106, july 2022. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/757>. Date accessed: 30 sep. 2022.