Analysis of COVID-19 Select Hausa Cultural Plays (Tashe) on Social Media

  • Adama Adamu, PhD Department of Mass Communication Faculty of Social Sciences Ahmadu Bello University, Zaria, Nigeria

Abstract

The researcher analysed select Tashe performances on social media which relate to COVID-19. The health belief model was used as the framework within which the study was anchored. The study set out to determine the issues relating to the COVID-19 pandemic raised in the performances. Four Tashe plays were analysed in this study. The findings showed three basic issues as prominent in the performances; they are lack of believability in the existence of COVID-19, expression of reservations regarding the enforced Lockdown at the earlier stages of the pandemic and the ridicule of leaders on the issue of getting palliative funds from the Federal Government. The major issue found to be prominent (overtly and covertly) in all the four Tashe performances was that of criticising the conventional laid down protocols of curtailing the spread of the COVID-19 pandemic through the lockdown. The researcher, therefore, recommended that traditional and opinion leaders should always be given utmost priority in enlightenment procedures by concerned authorities so that these leaders can in-turn make some level of prior dissemination of information to their subjects beforehand.

Author Biography

Adama Adamu, PhD, Department of Mass Communication Faculty of Social Sciences Ahmadu Bello University, Zaria, Nigeria




Published
2022-07-06
How to Cite
ADAMU, PHD, Adama. Analysis of COVID-19 Select Hausa Cultural Plays (Tashe) on Social Media. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 7, n. 2, p. 107-117, july 2022. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/736>. Date accessed: 30 sep. 2022.