Exposure and Responsiveness to Oppo Phone Online Advertisement among the Students of Kogi State University, Anyigba

  • Israel Oguche, PhD Department of Mass Communication Kogi State University, Anyigba, Nigeria
  • Margaret Agada-Mba Department of Mass Communication Pan-Atlantic University, Lagos, Nigeria
  • Umar Omede Yakubu Department of Mass Communication Faculty of Social Sciences Kogi State University, Anyigba, Nigeria

Abstract

The researchers sought to examine the exposure and responsiveness to oppo phone online advertisement among the students of Kogi State University. The study was anchored on cognitive dissonance theory. Survey method was used as the research design, while questionnaire was the instrument used for data collection from 377 respondents from a population of 19,676. The data collected were analysed using descriptive statistics, including mean and standard deviation. The findings showed that there was a high purchase of oppo phone and it was also concluded that there is a high level of awareness of oppo phone and its online advertisement due to the wide reach of the internet. The researchers recommended that advertisers should be more innovative and also add incentives to their advertising messages so as to attract customers.

Author Biographies

Israel Oguche, PhD, Department of Mass Communication Kogi State University, Anyigba, Nigeria



Margaret Agada-Mba, Department of Mass Communication Pan-Atlantic University, Lagos, Nigeria



Umar Omede Yakubu, Department of Mass Communication Faculty of Social Sciences Kogi State University, Anyigba, Nigeria




Published
2022-04-30
How to Cite
OGUCHE, PHD, Israel; AGADA-MBA, Margaret; YAKUBU, Umar Omede. Exposure and Responsiveness to Oppo Phone Online Advertisement among the Students of Kogi State University, Anyigba. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 7, n. 1, p. 161-170, apr. 2022. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/704>. Date accessed: 28 june 2022.
Section
Articles