Influence of the Not-Too-Young-to-Run Social Media Campaign on Youth’s Political Participation in the 2019 General Election in Enugu State, Nigeria

  • Uzoamaka C. Ogor Department of Mass Communication University of Nigeria, Nsukka, Enugu State, Nigeria
  • Cookey I. Tom Department of Mass Communication University of Nigeria, Nsukka, Enugu State, Nigeria
  • Ukamaka C. Akata Department of Mass Communication University of Nigeria, Nsukka, Enugu State, Nigeria

Abstract

The study is an assessment of the influence of social media campaign on not-too-young-to-run Act during the 2019 general election. It adopted survey research method which used questionnaire as instrument for data collection. Four research questions were formulated and analysed in the course of this study. The study was anchored on the agenda setting theory. The mean value statistical analysis was used to analyse the research questions of the study. Finding revealed that majority of the youth in Enugu were aware of the not-too-young-to-run social media campaign which increased youth’s participation in politics unlike what was obtainable before. It was also discovered that the not-too-young-to-run social media campaign was effective in influencing youth to participate in politics. The researchers, therefore, recommended among others, that the youth should be more organised by forming one political party so as to reach a consensus interests and bring about success in any elective post vied for.

Author Biographies

Uzoamaka C. Ogor, Department of Mass Communication University of Nigeria, Nsukka, Enugu State, Nigeria




Cookey I. Tom, Department of Mass Communication University of Nigeria, Nsukka, Enugu State, Nigeria




Ukamaka C. Akata, Department of Mass Communication University of Nigeria, Nsukka, Enugu State, Nigeria





Published
2022-04-29
How to Cite
OGOR, Uzoamaka C.; TOM, Cookey I.; AKATA, Ukamaka C.. Influence of the Not-Too-Young-to-Run Social Media Campaign on Youth’s Political Participation in the 2019 General Election in Enugu State, Nigeria. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 7, n. 1, p. 57-65, apr. 2022. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/689>. Date accessed: 28 june 2022.
Section
Articles