Attitude of University of Uyo Staff towards Editorial Opinions in Select Nigerian Newspapers

Abstract

The researchers examined the attitude of newspaper reading staff members of university of Uyo towards newspaper editorial opinions. Specifically, the researchers studied the attitude of staff members of the University of Uyo, Nigeria, towards editorial opinions of Punch, Guardian, Vanguard, Nation and Nigerian Pulse. The data were obtained through a survey method and the instrument was the questionnaire. While the population of the study was 5,649, being the population of both the academic and administrative staff of University of Uyo; the sample size was 374. A major finding was that editorial opinions are not a significant factor in newspaper reading by staff of University of Uyo, as most of the respondents, among other things, rated editorials carried in the select newspapers as average in content.