Utilisation of WhatsApp for Communicating COVID-19 Messages in Akure, Ondo State

  • James Olutayo Ajayi Department of Mass Communication Rufus Giwa Polytechnic, Owo, Ondo State, Nigeria
  • Olasunkanmi Fatukasi Department of Mass Communication Rufus Giwa Polytechnic, Owo, Ondo State, Nigeria
  • Ezekiel S. Asemah, PhD Department of Mass Communication Samuel Adegboyega University Ogwa, Edo State, Nigeria

Abstract

The study was carried out to determine the extent to which WhatsApp was used to spread information during COVID-19 lockdown. Anchored on the uses and gratifications theory, survey was adopted as methodology. Taking Akure as the area of the study, questionnaire was administered on 400 respondents purposively drawn for the study. The findings revealed that WhatsApp was to a very great extent, used to spread COVID-19 messages among Nigerians. Findings further showed that messages about coronavirus circulated on WhatsApp were effective in influencing the beliefs and opinion of WhatsApp users about the virus. It was, therefore, recommended, among others, that responsible use of social media should be given priority by WhatsApp users in Nigeria.

Author Biographies

James Olutayo Ajayi, Department of Mass Communication Rufus Giwa Polytechnic, Owo, Ondo State, Nigeria



Olasunkanmi Fatukasi, Department of Mass Communication Rufus Giwa Polytechnic, Owo, Ondo State, Nigeria





Ezekiel S. Asemah, PhD, Department of Mass Communication Samuel Adegboyega University Ogwa, Edo State, Nigeria



Published
2021-10-04
How to Cite
AJAYI, James Olutayo; FATUKASI, Olasunkanmi; ASEMAH, PHD, Ezekiel S.. Utilisation of WhatsApp for Communicating COVID-19 Messages in Akure, Ondo State. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 6, n. 2, p. 158-166, oct. 2021. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/366>. Date accessed: 22 oct. 2021.