Use of Advertising as a Strategic Tool for Health Promotion during COVID-19 Pandemic in Select Newspapers

  • Alhaji Musa Liman, PhD Department of Mass Communication Faculty of Social Sciences University of Maiduguri, Borno State, Nigeria

Abstract

This study was designed as content analysis and the period of study spanned from 30th March 2020 to 4th May 2020. The two newspapers used in the study were Daily Trust and The Leadership and 52 editions (26 for each newspaper) were content- analysed with specific attention to placement of advertisements on COVID-19 in the pages of the newspapers. Findings revealed thatout of the 141 advertisements identified in the two newspapers, 83 were related to COVID-19 and only 58 centered on preventive measures. The major sponsors of these COVID-19 related advertisements are the cooperate organisations. It was, therefore, recommended that the government should consider utilising advertising during disease outbreak and pandemic to stimulate the public to achieving common healthy life style.

Author Biography

Alhaji Musa Liman, PhD, Department of Mass Communication Faculty of Social Sciences University of Maiduguri, Borno State, Nigeria




Published
2021-10-04
How to Cite
LIMAN, PHD, Alhaji Musa. Use of Advertising as a Strategic Tool for Health Promotion during COVID-19 Pandemic in Select Newspapers. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 6, n. 2, p. 196-203, oct. 2021. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/365>. Date accessed: 22 oct. 2021.