Use of Advertising as a Strategic Tool for Health Promotion during COVID-19 Pandemic in Select Newspapers
This study was designed as content analysis and the period of study spanned from 30th March 2020 to 4th May 2020. The two newspapers used in the study were Daily Trust and The Leadership and 52 editions (26 for each newspaper) were content- analysed with specific attention to placement of advertisements on COVID-19 in the pages of the newspapers. Findings revealed thatout of the 141 advertisements identified in the two newspapers, 83 were related to COVID-19 and only 58 centered on preventive measures. The major sponsors of these COVID-19 related advertisements are the cooperate organisations. It was, therefore, recommended that the government should consider utilising advertising during disease outbreak and pandemic to stimulate the public to achieving common healthy life style.