McDonaldisation of Society: Implication for Effective Healthcare Delivery in the Era of COVID-19 Pandemic

  • Ahmad H Ahmad Department of Sociology Faculty of Humanities & Social Sciences Federal University of Kashere, Gombe State, Nigeria
  • Muktar M. Koya Department of Sociology Faculty of Social Sciences Federal University Birnin Kebbi, Kebbi State, Nigeria
  • Ibrahim M. Yamusa Department of Medical Social Welfare Aminu Kano Teaching Hospital, Kano
  • Kenneth N. Njibi Department of Sociology Faculty of Humanities & Social Sciences Federal University of Kashere, Gombe State, Nigeria

Abstract

The McDonaldisation of society as advanced by George Ritzer (1993, 2018) relates classical sociological theory to many aspects of everyday life, including healthcare in an increasing globalised world. It examines ways in which fast food ventures have created a system of operation based on efficiency, calculability, predictability, and control. The researchers situated these quadruple principles of McDonalds to explain the need for effective healthcare delivery in the era of COVID-19 pandemic. The paper is anchored on Talcott Parson’s Model of Functional Imperatives (AGIL Schema). The review method was utilised to bear on the research problem. Findings from the review showed that the Mcdonald principles are indeed relevant and applicable to the organisation of healthcare delivery in the era of COVID-19 pandemic. More so, the findings showed that advanced technology such robotics can add value to healthcare service delivery. The researchers concluded that McDonaldisation has resulted in improved profits and an increased availability of various goods and services to more people worldwide in an increasing destabilised healthcare system as evident in Nigeria, these principles (efficiency, calculability, predictability and control) can provide for effective healthcare delivery. The researchers recommended training and retraining of healthcare personnel in line with the McDonaldisation ethics.

Author Biographies

Ahmad H Ahmad, Department of Sociology Faculty of Humanities & Social Sciences Federal University of Kashere, Gombe State, Nigeria



Muktar M. Koya, Department of Sociology Faculty of Social Sciences Federal University Birnin Kebbi, Kebbi State, Nigeria




Ibrahim M. Yamusa, Department of Medical Social Welfare Aminu Kano Teaching Hospital, Kano




Kenneth N. Njibi, Department of Sociology Faculty of Humanities & Social Sciences Federal University of Kashere, Gombe State, Nigeria




Published
2021-10-04
How to Cite
AHMAD, Ahmad H et al. McDonaldisation of Society: Implication for Effective Healthcare Delivery in the Era of COVID-19 Pandemic. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 6, n. 2, p. 68-74, oct. 2021. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/344>. Date accessed: 22 oct. 2021.