McDonaldisation of Society: Implication for Effective Healthcare Delivery in the Era of COVID-19 Pandemic
The McDonaldisation of society as advanced by George Ritzer (1993, 2018) relates classical sociological theory to many aspects of everyday life, including healthcare in an increasing globalised world. It examines ways in which fast food ventures have created a system of operation based on efficiency, calculability, predictability, and control. The researchers situated these quadruple principles of McDonalds to explain the need for effective healthcare delivery in the era of COVID-19 pandemic. The paper is anchored on Talcott Parson’s Model of Functional Imperatives (AGIL Schema). The review method was utilised to bear on the research problem. Findings from the review showed that the Mcdonald principles are indeed relevant and applicable to the organisation of healthcare delivery in the era of COVID-19 pandemic. More so, the findings showed that advanced technology such robotics can add value to healthcare service delivery. The researchers concluded that McDonaldisation has resulted in improved profits and an increased availability of various goods and services to more people worldwide in an increasing destabilised healthcare system as evident in Nigeria, these principles (efficiency, calculability, predictability and control) can provide for effective healthcare delivery. The researchers recommended training and retraining of healthcare personnel in line with the McDonaldisation ethics.