Influence of Radio Messages on Adoption of COVID-19 Preventive Measures among Residents of Owerri Municipality using Hot FM

  • Alexander C. . Onyebuchi, PhD; Department of Mass Communication Imo State University, Owerri, Nigeria
  • Chisom Ebube Onwubiko Department of Mass Communication Imo State University, Owerri, Nigeria
  • Oluchi Vera Anukam Department of Mass Communication Imo State University, Owerri, Nigeria
  • Lauretta Chinenye Nwosu Department of Mass Communication Imo State University, Owerri, Nigeria

Abstract

The researchers examined the impact of radio messages on adoption of COVID-19 preventive measures among residents of Owerri Municipality using Hot FM. A cross-sectional survey research method was adopted for this study. The study was restricted to Hot FM Owerri; its messages through news, jingles and other public enlightenment programmes during the pandemic outbreak in 2019. The researchers adopted agenda setting theory. The researchers used a total population of 5600, who were majorly traders and artisans. A sample of 360 residents of Owerri Municipality was used for this study derived using Roger Wimmer sample size calculator. The simple random sampling technique was used to select respondents for the study. Copies of questionnaire were developed and used to obtain data for the study. The findings showed that the level of radio listenership in Owerri municipality is high (86%). It also found that (57%) of the respondents often heard messages, public announcements and jingles aired on Hot FM on measures to curtail the spread of COVID-19. These messages to a large extent (65%) helpfully influenced the adoption of COVID-19 preventive measures among residents of Owerri Municipality using Hot FM.

Author Biography

Alexander C. . Onyebuchi, PhD;, Department of Mass Communication Imo State University, Owerri, Nigeria



Published
2021-10-04
How to Cite
. ONYEBUCHI, PHD;, Alexander C. et al. Influence of Radio Messages on Adoption of COVID-19 Preventive Measures among Residents of Owerri Municipality using Hot FM. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 6, n. 2, p. 32-41, oct. 2021. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/341>. Date accessed: 22 oct. 2021.