Influence of COVID-19 Broadcast Media Campaigns on the Health Consciousness of Owerri Residents

  • Iheanacho O. Cajetan, PhD Department of Mass Communication Imo State University, Owerri, Nigeria
  • Cynthia N. Jumbo, PhD Department of Mass Communication Imo State University, Owerri, Nigeria
  • William E. Etumnu Department of Mass Communication Imo State University, Owerri, Nigeria

Abstract

The researchers investigated the influence of COVID-19 broadcast media campaigns on the health consciousness of Owerri residents. Perception and agenda setting theories served as the theoretical underpin of the study. The researchers employed the survey method. From the population of 555,500 of Owerri urban residents, 384 sample size was derived using Survey monkey online sample size calculator. The multistage sampling technique was used and questionnaire served as instrument for data collection. Findings revealed that at an average of 85% the Imo State residents to a large extent are exposed to broadcast media campaigns on COVID-19 as it relates to their health. Further finding indicated that at an average mean of 3.0 (N=370) respondents are of the view that broadcast media campaigns on COVID-19 have caused a lot of panic, though, through the media campaigns on COVID-19 they are made to believe that unhealthy exposure to infected person they can contract it. It was recommended that, given that large percentage 85% of respondents are exposed to broadcast media campaigns on COVID-19 the channel of communication could be a veritable platform where authorities can leverage on in educating the masses on COVID-19 and other health issues. And broadcast media should package their campaign content in way it will not cause panic among people. They should maintain their efforts in shaping the perception of people to be conscious of their health in the wake of COVID-19 in order to curtail the spread.

Author Biographies

Iheanacho O. Cajetan, PhD, Department of Mass Communication Imo State University, Owerri, Nigeria



Cynthia N. Jumbo, PhD, Department of Mass Communication Imo State University, Owerri, Nigeria



William E. Etumnu, Department of Mass Communication Imo State University, Owerri, Nigeria



Published
2021-10-04
How to Cite
CAJETAN, PHD, Iheanacho O.; JUMBO, PHD, Cynthia N.; ETUMNU, William E.. Influence of COVID-19 Broadcast Media Campaigns on the Health Consciousness of Owerri Residents. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 6, n. 2, p. 82-92, oct. 2021. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/339>. Date accessed: 22 oct. 2021.