Exploratory Data Analysis (EDA) of Social Media Impact on Lagos Residents during COVID-19 Pandemic

  • Mary Adewunmi National Centre for Technology Management (NACETEM) Lagos State, Nigeria
  • Sunday O. Akintelu, PhD Department of Business Administration Samuel Adegboyega University, Ogwa, Edo State, Nigeria
  • Waheed Oladele African Institute for science Policy and Innovation Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria
  • Olajide Taiwo National Centre for Technology Management (NACETEM) Lagos State, Nigeria

Abstract

The main aim of this study was to examine the impact and role of social media during the Covid-19 pandemic. The specific objectives were to examine the responses from the populace concerning the different versions of messages on Covid-19 in Nigeria, assess whether the media campaign created a reasonable evel of mass awareness of the Covid19 epidemic and its impact on the environmental health behaviour among the populace in Lagos State. The source of data was primary, using structured questionnaire. The copies of questionnaire were administered to respondents via social media platforms, specifically Whatsapp statuses and groups with Facebook. Exploratory Data Analysis (EDA), using pandas profiling was majorly used for data analysis. The results showed that social media have both positive and negative impact on humans by being a major source of disseminating important information, precautions to Lagos residents during the COVID-19 Pandemic. The researchers concluded that social media are one of the quickest ways to communicate ideas and information in a variety of formats leading to rapid divulgence of information during pandemic. Also, the lack of control measures to regulate the plethora of online information available for public consumption via social media outlets paved the way for both authentic and deceptive messages, misinformation and a major tool for rumours. It was recommended that there should be policies guiding Social media posts by scrutinising and vetting posts before publishing.

Published
2021-05-31
How to Cite
ADEWUNMI, Mary et al. Exploratory Data Analysis (EDA) of Social Media Impact on Lagos Residents during COVID-19 Pandemic. SAU JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES, [S.l.], v. 6, n. 1, p. 164-178, may 2021. Available at: <https://journals.sau.edu.ng/index.php/sjmas/article/view/249>. Date accessed: 30 sep. 2022.